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  • Writer's pictureShayne Cantly

How to create the perfect podcast


Begin by clarifying the purpose behind your podcast and identifying your target audience. Why are you venturing into podcasting? Who are you trying to reach, and what makes your content compelling to them?

Your podcast might serve to spotlight your business offerings and establish your expertise within your industry. Alternatively, you may have a captivating narrative to share, tailored to a specific audience. Perhaps you're crafting a news-oriented podcast geared towards a particular demographic.

In a saturated market with countless podcasts vying for attention, articulating your 'why' and 'who' upfront is paramount to forging a meaningful connection with your audience.

If you've conceived an idea for your podcast but require assistance refining its concept, please don't hesitate to reach out to us.


The most captivating podcasts waste no time in diving into their content. Ideally, your podcast should captivate the listener's interest within the initial 60 seconds.

Consider also the length of your episodes; don't automatically assume that longer equals better. While some have found success with extended formats, many listeners hesitate to commit to lengthy episodes from an unfamiliar source.

Establishing a conducive recording environment and acquiring suitable equipment are crucial for capturing high-quality content. However, you needn't necessarily invest in expensive software or possess extensive experience to achieve professional audio recordings. We're here to guide you through every phase of the process, ensuring a seamless experience.

Prior to commencing recording, we encourage you to consult with us.


Following the recording phase, professional podcast production is indispensable for refining the episode's quality. Equipped with an array of potent audio tools and supported by a seasoned award winning producer, your podcast is in capable hands.

For straightforward discussion or panel-based formats, we'll:

  • Eliminate outtakes, filler words, and verbal stumbles

  • Minimize background noise and echo while enhancing overall audio clarity

  • Ensure dialogue remains consistent, coherent, and pristine

  • Incorporate provided intro and outro segments

For more intricate narrative-driven podcasts, meticulous sound design is imperative. Listeners should become fully immersed in the content, feeling as though they're active participants in the story. The strategic use of music and sound effects is pivotal to crafting a captivating narrative around the dialogue and access to our extensive library of licensed music tracks and sound effects is at your disposal,. For greater, enhanced creative control, you can even direct the production process via Zoom., listening in to the production process.


Once your episode is prepared for release, it's essential to publish it on a platform that will distribute it across major podcasting applications. And if you need help, we're always here to make the process simple.


Repurposing your content and promoting your podcast via social media should be integral components of your audience growth strategy. While there's no magical formula for success (beware those who claim otherwise), there are several effective tactics to consider.

Transforming audio excerpts into engaging social videos through Audiograms can entice individuals to subscribe to your podcast.

Transcribing your episodes can bolster SEO credibility, as the transcription can double as a blog post. Including episode summaries, known as show notes, when publishing each episode is also advantageous.

And because we're experienced marketeers, we can also help you with paid and organic promotional seeding and get your podcast out there to your target audience.

Should you have any questions or require further clarification on any aspect of the podcasting process, please don't hesitate to get in touch.

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